Installing MetaCert takes less then 60 seconds. Once installed, the Security Bot is completely integrated wihtin the fabric of your messaging service. It's fast and reliable. And it's suitable for enterprises of all sizes.


This Security Bot is currently being tested in our developement lab.



MetaCert protects Token launches, ICOs and other Crypto communities by monitoring every message across their Slack community – including DMs.

MetaCert’s willingness to work with us and the Crypto Community to do whatever it takes to protect our supporters from phishing attacks on Slack, is vital in our fight to drive these scammers into the dirt. I’m convinced there's no other solution available to our problem and moving to another messaging/chat platform would come with its own shortcomings and challenges.


Community Manager

The Ethereum blockchain allows us to build an incentive Token with built-in game mechanics that rewards people for submitting and verifying the categorization of URIs, while mitigating the risk of bad actors trying to spoil the quality of the registry. 

We see a world where you feel safe when opening a link.

Enterprise-grade security and user activity monitoring.


A Security Bot for Skype. See what's on the other side of that short URI.


An Enterprise-grade security integration for companies that care about security.


This Security chatbot will tell you if a news article comes from a news source that can be trusted.




The losses as a result of phishing attacks in the US alone run to $5.3 billion between 2013 and 2016 according to a survey by security firm Agari.

More than 10% of $3.7 billion raised in ICOs has been stolen, according to a 2018 Ernst & Young report. Phishing was the most widely used hacking technique for ICOs, with hackers stealing up to $1.5 million in ICO proceeds per month, according to the report. And this doesn’t include phishing scams across other industries.

Current Solutions Are Not Working

Cyber security companies rely on a combination of user submissions and technical techniques to identify new phishing attacks. Unfortunately, they are unable to keep up with the massive number of new crypto phishing scams that come online every day. People who contribute to their phishing lists become frustrated with their centralized governance. And the techniques used to verify user submissions are time consuming, inefficient, and do not prevent bad actors from participating.

There is no single authoritative anti-phishing list for everyone to use globally. The many phishing lists that exist are often produced and curated by contributors who generously donate their time to help grow the list - they care about protecting people online. This work has been amazing and very appreciated by anyone who uses these lists. But if contributors were rewarded via a commercial model they would be able to afford to dedicate more time to contribute.

 Our Solution

Thanks to submissions made by our Crypto customers and their community members, MetaCert owns the world’s biggest list of crypto phishing websites.

By turning our threat intelligence database into a Tokenized Protocol, we create a game-like incentive scheme that rewards people who submit and verify phishing sites and fake social media accounts on sites like Twitter.  Our Token has a built-in reputation system that scores participants based on their contributions. This helps us to reduce the risk of bad actors participating - increasing the quality of the registry. It also enables us to react much faster to new threats on a global scale.

Rewarding participants with META Tokens and decentralizing the governance process, we will attract more experts who already contribute to other phishing lists.

The people who participate in the protocol are the same people who benefit from the software products that use it. Everyone benefits. The MetaCert Protocol will make it easy for cyber security companies to build better anti-phishing products.

Malware (Cryptomining)


The hijacking of CPU cycles through crypto-mining has surged over the past few months. Cyber security companies now recognize Coinhive as a new form of malware. Coinhive is JavaScript code designed to mine Monero, a cryptocurrency favored by online criminals and others because of its privacy features.

Its creators position the code as a way for websites to make money without relying on ads. It's when the code gets used without consent that there's a problem. And that's been happening more frequently because it's almost a victimless crime. People may complain when their data gets stolen, but few even notice when their computer is asked to do covert calculations.

Current Solution

Legacy filtering systems block too many innocent websites due to the high volume of false positives. This leads to many companies deciding to not implement content filtering solutions that leave them exposed to cyber attacks.

The Future

The MetaCert Protocol will allow anyone to submit and validate websites that mine without users’ consent. By rewarding participants in our network, we will grow our registry on a global scale. And by offering META Tokens as a reward to other list creators, we will encourage them to contribute to our registry.

Our registry will make it extremely easy for security companies to back anti-mining into their existing products while allowing them to create new products that can generate new revenue streams.

Pornography Blocking

The Future

MetaCert built the world’s most advanced crawler and classification system for labeling XXX websites. To put the numbers into perspective, OpenDNS (Cisco) has classified 2 million domains into 65 categories, whereas MetaCert has over 7 million just for pornography and hundreds of millions of URIs thanks to the unique way we classify social media accounts and user generated content.

Most of our data was originally identified and classified by our crawlers. However, to keep up with new content, we need end-user participation. With more than 5,000 people already registered to contribute, we are better equipped to scale globally once people are rewarded for submitting and validating links.

The people who participate in the registry are also the same people who benefit from the software products that they use at home or at work. It’s a self-contained economy. Our open URi registry will make it easy for anyone to build new and better XXX filtering products, while helping cyber security companies improve their existing solutions.

The Tokenized Registry will also allow participants to create a new list of “Child Safe” websites, video and other types of user generated content. Our registry can then provide the biggest whitelist of child-safe content in the world, allowing anyone to build apps designed for kids.

We currently have over one million domains in our review queue waiting for participants to verify whether they are XXX or belong to another category.


Aside from the obvious reasons why most parents and schools try to prevent children from accessing pornography, adults are more susceptible to malicious attacks that lead to companywide security breaches as a result of browsing XXX websites.

Pornography sites generally have more malware than other kinds of sites. But some users are at more risk as they exhibit risky behavior. They keep click-click-clicking on links that promise free, high-definition videos. The more you do that, the greater your risk of installing malware.

Current Solution

Legacy filtering systems block too many innocent websites due to the high volume of false positives. This leads to many companies deciding to not implement content filtering solutions that leave them exposed to cyber attacks.

Decentralizing online trust and reputation with a Tokenized Registry on the Ethereum Blockchain.

Our security tools protect companies and communities of all sizes from malicious and unwanted links.

Join our Telegram



The Tokenized URi registry will reward people who submit URIs for categorization. The Token enables a unique reputation system to be managed so submitters can potentially become validators.


Experts in their respective fields are rewarded to validate submissions, incentivizing people who already take part in other lists, to participate in our network.


Owners of Websites, Bots and Apps will pay Tokens to request the verification of their digital assets to protect their brand and reputation while reducing the risk of impersonators building phishing sites, fake apps and spreading malware.


Anyone can use the registry to either build new products and services, or compliment existing ones.


10 Billion
URIs classified 
into 60+ categories

Every 5 minutes 
Our software prevents 
phishing scams






Paul Walsh


As the first Technical Accounts Manager and International Beta Coordinator hired by AOL outside the US, Paul was part of the team that helped to launch technologies such as AIM, X2 56K modem protocol, Internet Radio and Online Games during the 90’s. He was one of the two people who co-instigated the creation of the Standard for URI Categorization at the W3C, the industry standards body for the World Wide Web, and holds a full patent for URI security inside an app WebView. He is one of the seven original founders of the W3C Mobile Web Initiative and was amongst the first invited experts to the Semantic web Education & Outreach Program. Paul is a named contributor to 8 W3C Technical Specifications.

In 2003 Paul founded mobile testing and web accessibility compliance company Segala. Segala was the first test house to become an Associate Member of the GSMA, generating $2.2 million in revenue in year one. While living in the UK he was Chair of the British Interactive Media Association between 2006-2009.

He co-founded Shanti Life with Sheetal Walsh (MetaCert Board member), the first international Microfinance charity to gain charity status in India - it also has charity status in the US, Canada and UK.

Ian Hayward


As one of the first 50 coin carrying community contributors for Mozilla, Ian sponsored engineering build and maintenance of (2005-2009). As Mozilla’s lead community admin of that site he helped shepherd and grow Firefox’s grassroots marketing community. In 2009 Ian co-founded AppCoast where he and his team built the official browser add-ons for digg, Delicious, Microsoft, Yahoo!, eBay, PayPal and Google. They also contributed to bug fixing for Firefox. Ian and his team built the first security add-on for Segala in 2005, which was formally endorsed by the W3C as one of the best implementations of the Semantic Web. He and Paul have been working together on many joint projects since then, before joining MetaCert in 2017.

Mario has been building industrial strength browser add-ons for blue chip companies for over 6 years. He built the popular Cryptonite extension for MetaCert which is a must have tool for anyone visiting cryptocurrency related sites to prevent phishing and check validation. He also built the popular news reputation add-on called Check This powered by MetaCert. In addition to being expert on Firefox, Chrome, Safari and Edge browser platforms, Mario contributes his considerable engineering talents to the bot team and billing engines.


Mario Alvarado

Alfonso Valdes

Sys Ops

Starting his career as a Linux Systems Administrator and Network Management analyst gaining CCNA Cisco and CEH qualifications Alfonso became a Security Specialist at Dextra Technologies working on projects for blue chip companies including Texas Instruments. Later becoming a Sr Linux Engineer for Telecommunications company Sprint Nextel were he spent 3 years optimising infrastructure and services with: NGINX, Varnish, Memcached, APC, apache and mysql tuning, Akamai CDN, CloudFlare, Amazon CloudFront along with organising system hardening and performing vulnerability assessments. For the past 6 years as CTO and Founder of his own specialist infrastructure company gaining valuable experience in the field of scalable architectures, distributed systems and building cloud-native applications for clients while gaining first hand of the value of entrepreneurial commitment.

Sys Ops

Jon Orlin

Head of Content

Jon Orlin launched and ran TechCrunchTV, the video production unit for the TechCrunch blog. He also wrote more than 100 posts for TechCrunch about startups and major tech companies. Earlier, Jon founded Yahoo! Studios and oversaw the production of live shows and videos at Yahoo. He was also an Executive Producer at CNN. Jon recently built, a database of Fake News websites. Jon is a Board Member of the San Francisco Press Club.

Patrick Reilly

IP Attorney

Patrick is the founder of Intellectual Property Society San Francisco. He has a special commitment to encourage civic engagement with the evolution of intellectual property law, personal data rights and Internet identity. He is a graduate of the Defense Language Institute in Russian Language Studies, and has earned a BS in Sociology from the State University of New York, a BS in Electrical Engineering from the University of Toledo and a JD from Concord Law School. Patrick is a member of the U.S. Patent Bar and the California State Bar.


2.5 Billion 
Messages scanned
on Slack and HipChat

100 Million
Links analyzed

People being protected 
by Our software 

It took longer to write the press release than it did to integrate the MetaCert API with our platform. And we started to generate a new revenue stream within 24 hours. We look forward to moving to a Tokenized Registry where our publishers can become early participants in the network.


Founder & CEO, AppMakr

Powered by


With over 250,000 people protected by our security products, we are equipped to launch a new open URi registry with real world applications on day one.

MetaCert is the best in the world at one thing - categorizing URIs using machine-readable metadata. W3C is the technical standards body for the World Wide Web. 

Paul Walsh our founding CEO, is one of the two people who co-instigated the creation of the W3C Standard for URI categorization that formally replaced PICS in 2009. He holds a full patent for in-app WebView URI security for anti-Phishing and Malware, with two more pending for advertising and news reputation. Our patents aren’t important to us. Telling you about them is just our way demonstrating that we have a proven track record in this space.

Our COO Ian Hayward sponsored engineering build and maintenance of as Mozilla’s lead community admin (2005-2009) where he helped guide Firefox’s grassroots community marketing. It is Ian’s unique approach to open source projects that will help MetaCert build and support an active contributor community.

We have partners waiting to make use of our new open URi registry so we will see immediate real world implementations outside of MetaCert products and services.

MetaCert is funded by two VC firms, a family fund, three Angel Networks and over a dozen angel investors. We have a very diverse group of investors who come from the US, Canada, UK, Israel, Dubai, Abu Dhabi, Russia and Ireland. We are proud to be Shaked Ventures’ first investment in the Bay Area - the family investment fund that founded 888 Holdings Ltd.

We are also supported by TiE LaunchPad, TiE Angels Group, Sacramento Angels Group, Sierra Angel Group, Monta Vista Capital and our largest single investor, Moneta Ventures.

Some of our angels include the founding team of Qik (acquired by Skype) as well as the Founder of Travelocity and Kayak and the Founder of



Brand Protection

The Future

In December 2017 MetaCert started a social experiment to see if it was possible to build an entirely different solution for domain ownership verification. A process that would reduce the risk of phishing by more than 95%. We built a browser extension called Cryptonite for Chrome and Firefox. It blocks access to more phishing sites than any other software. And to provide visitors with 100% certainty of website ownership, we verified domains owned by crypto exchanges and wallets and then classified them as verified.

When a consumer visits a site that’s “Verified by MetaCert”, Cryptonite changes the color of the cryptonite shield on the browser bar from black to green – indicating they really are on and not a new phishing domain that hasn’t been discovered yet.

The feedback on this product has been overwhelming. It gained over 50,000 active users in the first six weeks of launch who want to remain safe when buying and selling crypto. And we now receive requests from some of the biggest exchanges in their respective jurisdictions from Sweden to Malaysia to verify their domains as their communities are complaining about the black shield. Even MyEtherWallet promotes Cryptonite on their homepage.

By rethinking the entire verification process using our Tokenized Registry, we provide Certificate Authorities with much better quality data. Also, we are the first company to verify social media accounts that are also owned by the domain owners. Imagine a world where Twitter profiles are verified on our blockchain registry instead of Twitter employees - who have admitted to implementing a broken verification system.

Lastly, we will work with browser vendors to improve how they visually communicate to consumers, the difference between a basic SSL and an Extended Validation Certificate. And we have the relationships to help increase the chances of this becoming a reality.


Industry insiders all agree that SSL and Extended Validation Certificates are outdated and something needs to change.

Extended Validation certs — the files that tell your browser to show the lock — are supposed to make crystal clear who owns a website, in order to prevent cyberattacks and phishing. Instead, EV certs are dangerously easy to fake.

The certificates are meant to prove legal ownership of HTTPS websites so that you can see who claims to own the website you are visiting. Browsers like Chrome and Firefox show a green bar with the company name to signify security.

The problem is that it’s easy to incorporate a company under the same name as any big-time companies and therefore imitate their EV certificate. The result is that it ranges from difficult to impossible for users to tell the difference between the real deal and the fake.

Current Solution

Certificate providers can fail to tell the difference between a legitimate and fraudulent cert seeker. Such is the case with a Certificate Authority that offers free, automated certificates, that has issued 15,270 “PayPal” certificates to sites used for phishing. 

What’s worse is that consumers are unable to easily tell the difference between a basic SSL and an EV Cert. As soon as people see a padlock, they assume they’re safe. But they might not be. The padlock only indicates that the site is secure site owners don’t need to prove anything about the company to attain a certificate.

News Reputation

The Future

MetaCert aggregated data that is openly provided by Fact Checkers and classified it using our machine-readable threat intelligence system. We broke down our news reputation information into “News”, “Satire”, “Far-left”, “Far-right”, “Alt-right” and “Fake” lists. We then classified the social media accounts managed by each site owner. So today, this is the single biggest source of classified URIs for news. But this information will become out of date quickly and it’s not a scalable solution. 

Even though our data is the most extensive of it’s kind, it also falls short of what’s needed in society. This problem can only be addressed on a consensus-based solution using the Ethereum blockchain. We don’t have all the answers to this particular problem and we anticipate that it will take a little longer than our other categories to get right. But our technology, partners and Tokenized Registry will be more likely to encourage more active participation than other potential solutions.

Other potential solutions are less advanced than MetaCert’s so we are confident that with the right partners, we can address misinformation to help society make better informed choices in the future.


Most consumers don’t know the difference between real news and fake news. This leads to society not being able to make better informed choices about who to vote for, or who to believe in. With some governments aiming to disrupt democracy, misinformation has become a security problem on a global scale.

Brands, agencies and platforms don’t want to risk their reputation by being associated with false content in their advertising.

Current Solution

To find out if something is true or false, you must visit a Fact Checker’s website. This information is not accessible in machine-readable format. Platforms like Facebook and Google are putting in some effort to address this issue, but there is a need for a much better holistic and technical solution to news reputation.

Fact Checkers don’t classify the social media accounts that fake news creators own so they get shared across society undetected. Lastly, brands and agencies don’t have a solution that helps them to avoid ads being placed on sites and social media platforms that contain misinformation.


Consumers will feel safer when opening a link, and have an opportunity to become submitters to help improve the registry.



Even multibillion dollar cyber security companies license trust and reputation data about URIs from third-parties like MetaCert.
Advertisers also need intelligence on URIs so they can avoid undesirable content while targeting specific categories.
Anyone can build products and services on top of the registry. However, we have already built some established products and services around these specific data economies:



For our Slack customers and their communities

We will airdrop tokens to all of our Slack Security Bot customers to incentivize and reward their community members to contribute to our registry. We will reward each of our customers members for activating their DM security feature. Our customers will also get a reward when they do.

All of our Cryptonite end-users will be given META Tokens to cover the cost of the security protection for 12 months. After that, users will need to pay for protection. But it’s possible to offset the cost of the service by submitting and validating links to help make the security better for everyone. Both software and the registry will then be self-sustaining.

For Cryptonite add-on users

For our people who use our safe browser software for Chrome and iPad

In 2013 we built an iPad browser and Chrome extension for families and schools, to help protect kids from XXX content. It hasn’t been updated since then. They now deserve a little love. Following the launch of the URi registry, we will dedicate design and engineering staff to fix bugs, make improvements and maintain these products. 

Each user will be invited to unlock enough META Tokens to make sure the software is free for 12 months. Following that, users can offset the cost of software by submitting and validating links to help us improve the overall service.

We already aggregate the data provided by Fact Checking organizations for free. We think they should be paid for their hard work. So we’re going to give each organization META Tokens that they can use to encourage participation from the community to help make their job easier. We also have some cool tools to give them to make their internal day to day jobs easier.

For Fact Checkers

For Developers

We will distribute Tokens to developers who want to build new cool products and services on top of the URi registry. Competition is healthy so we encourage all of our competitors to become partners and build on top of the registry. Early adopters will be treated well in Token.

For Affiliates

Companies and individuals who help us to get adoption of the URi registry will be thanked in… you guessed it, META Tokens.

1 Million 
Unique domains waiting 
for people to validate

This Security Bot is currently being tested in our developement lab.


This Security Bot is currently being tested in our developement lab.







ConsenSys is among the very best in the world at building infrastructure, applications, and practices for Ethereum blockchain solutions. They have worked on projects such as GNOSIS, Omega One and uport. By partnering with ConsenSys, we are more certain to build the best of breed Ethereum blockchain solution. It also helps to demonstrate how we are applying new best practices in accordance with the Brooklyn Project to help increase trust in our project. And because we think it’s the right thing to do.


If you intend to participate in the Tokenized Registry, it is extremely important that you install Cryptonite immediately. Always check the shield to make sure it’s green when visiting a MetaCert website or social media account.

Cryptonite is a good example of a security product that’s powered by our open protocol.

Immediate protection against phishing scams.


You’ll know the site you’re on is not a phishing site because it will have that comforting green-shield symbol on the toolbar, a little visual cue that the site you’re using is safe. That green shield means the site you’re on has been verified by MetaCert.


Founder & CEO

The Tokenized URI Registry is a clear demonstration of how decentralized blockchain powered technology can benefit communities and users globally.

Rocket.Chat has been powering on-line decentralized communities all over the world since its inception. We are delighted to work with Tokenized Registry in making network communications and collaboration safer for all our users.

We believe that the blockchain powered, real-time updated Tokenized URI Registry can proactively assist in protecting our communities from the ever-evolving landscape of global security threats.

Furthermore, by integrating the Tokenized URI Registry link and threat reporting, plus voting/curation capability in the distribution of Rocket.Chat, we empower our community members to help in building and curating the registry, with the potential of earning META reward tokens for their efforts.


Verifies Crypto Sites. Blocks Phishing.

Geir Rasmussen

Geir is the Founding CEO of Famous Four Media (FFM), the #1 market leader in ICANN’s new generic Top Level Domains (TLD). The 16 gTLD applications, that are currently under FFM management, include some of the most interesting and valuable domain suffixes, such as .accountant, .bid, .cricket, .date, .download, .faith, .loan, .men, .party, .racing, .review, .science, .trade, .webcam and .win

Previously Geir was a founder and CEO of the Global Name Registry Ltd (GNR), the operator of the .name top-level domain (gTLD) that was acquired by VeriSign. GNR focused on digital identity services, utilizing the .name gTLD as a core part of providing individuals worldwide with personal and memorable digital identities.

Geir was the CTO of the company during its initial phase, and was responsible for building its own Registry system, global DNS resolution infrastructure, as well as a 24/7/365 network operations function. Prior to GNR, Geir was a founder of the personal email provider provided email accounts using personal domain names to over 1.5 million users. The company had a portfolio of over 100,000 personal domain names on a number of TLDs, providing consumers with a highly personal domain name using their name as an email address. was acquired by in 2002, and is now part of Tucows following an acquisition in 2006.

Kieran is the Chief Marketing Officer for Belkin International, encompassing all three of its brands: Belkin, Linksys and WeMo, where he manages every aspect of the marketing organization and eCommerce globally. Fast Company named Belkin one of the World’s Most Innovative Companies in the Internet of Things (IoT). Prior to joining Belkin, Kieran spent the past two decades building the best consumer experiences in the mobile, digital and retail sectors spanning everything from large companies to startups. Kieran served as vice president of marketing for RadioShack Corporation where he developed the company’s first integrated marketing campaign resulting in a National Retail Federation Gold award.

Kieran Hannon (Chair)

Eyal Shaked (Observer)

Eyal is the owner and controlling shareholder of the successful online gambling corporation 888 Holdings Ltd and Founding CEO of Shaked Ventures.

Eyal holds a BA in both Business Management and Information technologies from Israel's IDC University. He has vast experience in the online gambling field as a result of his career at 888 Holdings, which included a period of four years in which he managed 888's operation center in Gibraltar. Eyal is a "Super Angel" investor from early stage to A round startups with a focus on technological startups disrupting the industries of online gaming and gambling, BI, payments monetization, and marketing.

Eyal takes active part by being a leading board member and a consultant for over ten different organizations that promote online security, startup nation ventures and more. MetaCert was Shaked Ventures first investment in the Bay Area.

Sheetal acts as Advisor to London School of Economics Careers team focussing on entrepreneurship. From 2000- 2005 Sheetal was the first Director of VC Relations at Microsoft where she worked with the Venture Capital community in EMEA and Silicon Valley to help their portfolio companies leverage the .NET initiative, access smart funding and go to market. Previously she worked with the Edmonton Police force working with children and women to alleviate domestic violence and assist victims with drug abuse.

In 2009, Sheetal decided to apply her skills to help entrepreneurs in Indian slums and villages to build sustainable businesses by providing mentoring, training, microfinance and promotion of health and well-being. She is a spokesperson on the topic, having presented at Cambridge, LSE, Doha Forum, Big Society, House of Lords, TEDx and other prestigious forums.

Sheetal has received several awards: Asian Women of Achievement: Social and Humanitarian (Prince Charles and Cherie Blair) for her efforts on taking technology to developing communities in India and Africa (2005); Management Today Magazine 35 Under 35; Success Magazine No 5 of top most powerful Asian women in the UK (2006), Award for Entrepreneur of the Year by Asian Woman Magazine and No 3 Ones To Watch’ section of the Asian Power 100 list – the most influential and highest achieving Asian women in Britain (2007).

Asian Woman Magazine covered a story of Sheetal’s business in the Sept 2007 issue. Sheetal has been invited to Buckingham Palace for “Women in Business” reception hosted by Her Majesty, The Queen in November 2007, Alumni Award of Excellence from the University of Alberta and was most recently nominated for the Microsoft Alumni Integral Awards 2012. Sheetal has a Masters in International Relations (Economics) at the London School of Economics and a BA (Honors) in International Politics at the University of Alberta, Canada. She is a yoga teacher and plays drums and doh.

Sheetal Walsh

Kumar is a technology entrepreneur, business consultant, investor and a mentor. He is involved in management & business consulting for several companies through Kedge LLC. Kumar was a member of the founding team at Redneck Networks, a successful networking company which IPO'ed in 1999, where he made key contributions to Systems and Hardware. After Redneck, he has worked in senior roles in early stage companies, helping with successful exits. He is currently involved with several Venture and Angel Funds, representing Monta Vista Capital on the MetaCert Board.

Kumar Sripadam

Vaibhav is a partner at VC firm Moneta Ventures. Prior to joining Moneta, Vaibhav was President of the SAP Business Unit at KPIT, managing a global portfolio of over $100 million in revenue and a team of over 1,800 employees. He was co-founder and partner at Sparta Consulting, where he served as Executive Vice President and played a key role in growing the company to +$100 million in five years.

He was Vice President of Corporate Development and Global Delivery at Fujitsu Consulting, a Fortune Global 500 company, leading a team of over 1,700 consultants globally. Vaibhav started his career 21 years ago at Siemens. He holds a Bachelor’s of Science degree in Electronics and a Master’s Degree in Computer Management, both from the University of Pune.

Vaibhav Nadgauda

Daniel is Director of web Advocacy & Open Source at Samsung Research where he leads the web Developer Advocacy team behind Samsung's mobile and VR web browser. He has also been co-chair the W3C's Technical Architecture Group (TAG) since 2013 with Tim Berners-Lee. The TAG is a special working group within the W3C, chartered with stewardship of the web architecture.

He has been working on the web for over 2 decades, first helping to create startups in the web publishing sphere and then (after moving to London from New York in 1999) working on the convergence between web and mobile through many projects and initiatives. He has also led open standards strategy for the UK Government and remains a member of the UK Government Open Standards Board.

Daniel Applequist

Francey served as the first-ever National Coordinator for Child Exploitation Prevention and Interdiction from January 2010 to March 2012. The United States Attorney General appointed her to the post, which was created by the U.S. Congress in the Protect Our Children Act of 2008, and which was housed in the Office of the Deputy Attorney General at the U.S. Department of Justice in Washington, DC. As the first coordinator, Francey was responsible for creating the inaugural U.S. strategy addressing child sexual exploitation entitled, The National Strategy for Child Exploitation Prevention and Interdiction, which was submitted to the U.S. Congress in August 2010. Francey oversaw all child exploitation efforts at the Department of Justice, which includes the FBI, the U.S. Marshals, the Criminal Division’s Child Exploitation and Obscenity Section, the Nation’s 93 U.S. Attorneys’ Offices, and the Office of Justice Programs, which houses the Internet Crimes Against Children Task Forces and other law enforcement grant and victim-centric programs.

Francey served as the liaison from the Department of Justice to industry, non-profit, federal, state, and local agencies, as well as to law enforcement agencies and governments worldwide. Francey testified before the U.S. Congress and the United States Sentencing Commission, and briefed senior officials at the White House on child exploitation issues.

Francey was a prosecutor for more than 15 years, serving first as an Assistant District Attorney specializing in crimes against children, then as an Assistant U.S. Attorney specializing in technology-facilitated child sexual exploitation. Francey has held a top-secret security clearance as part of her work on national security investigations while serving as an Assistant U.S. Attorney. She has been lead counsel on dozens of trials relating to child homicide and other crimes against children. She received her bachelor’s degree in Political Science, with a Global Policy Studies Certificate, from the University of Georgia. Francey also holds a Juris Doctor from Ohio Northern University. Francey is now CEO of her own consulting firm, providing advice and counsel to law enforcement, governments, Industry, and others on the protection of children.

Francey Hakes

Phil joined GS1 - the standards body behind the barcode - in July 2017 to bring an in-depth knowledge of the web to the world of online retail. Early projects include Mobile Ready Hero Images (product images optimised for display on small screens to users with zero attention span) and expanding GS1's extension to the vocabulary. These projects and more draw on his long experience at W3C. While there, Phil coordinated W3C's work in the Semantic web and related technologies.

Notable previous projects include best practice guidelines such as Mobile web Best Practices, Data on the web Best Practices and its more specialised cousin, Spatial Data on the web Best Practices. His key themes are interoperability through common terminology and URI persistence. As well as work at GS1 and W3C, his career has encompassed online safety, broadcasting, teaching, linked data publishing, copywriting, and, perhaps incongruously, countryside conservation. The common thread throughout has been a knack for communication, particularly communicating complex technical ideas to a more general audience.

Phil Archer

Named one of the Wired 100 in 2010, serial entrepreneur and executive Richard D. Titus has a passion for technology & innovation. Companies Richard has founded include Razorfish, Schematic and Videoplaza. His most recent startup,, was co-founded in 2013 and sold in 2016 to Breezeworks, his fifth exit in a row.

Richard is an experienced Blockchain investor and is an active strategic ICO Advisor recently completed ICOs including AdEx, PILLAR, HIVE PROJECT, PO.ET. Current ICOs include CROWDWIZ, SCIENCE, OMEGA ONE, SNIP and GUARDIUM. Until February 2017, Richard led customer experience for Samsung Electronics (CE / Visual Display division). While there he was the group leader for the global user experience & design teams in addition to US-based product planning & new product development functions for all Consumer Electronics.

Richard previously held senior leadership roles at the British Broadcasting Corporation (Future Media Controller) where he launched iPlayer and the BBC mobile service and subsequently served as CEO of Associated Northcliffe Digital the digital holding company of DMGT (the Daily Mail).

Richard Titus

Ohayon is French/Israeli, a former executive at ICQ/AOL, founder of TechCrunch France. Appsfire (sold to Mobile Network Group), (French VC) and was Manager of the internet Lab of Gemini and Lightpeed Ventures. 

He's currently the CEO of CodenameDjango, a startup focusing on crypto custody based in Tel Aviv.

Ouriel Ohayon

Kurt Kumar is a Token Sales Orchestrator, Business Architect and Process transformation specialist. 

He has led small guerilla teams to rapidly create conceptual designs, prototypes and enterprise systems while applying best-of-breed solutions to meet business objectives. 

Kurt has worked with clients like Capital Group, Universal Music Group, Allianz, Sensay, Everipedia, Sony, DirecTV, NewsCorp, Warner, ESRI and Sage. 

He runs the Los Angeles Blockchain community group, BLOCK-CON ( and BLOCK-2-The-Future ( conferences. Kurt is a strong believer that future is Decentralized.

Kurt Kumar

Ariel Jalali is the Founder of Sensay, makers of the SENSE token to convert human knowledge into AI training data on the blockchain.  

Ariel has 17 years experience as a startup founder, CEO and CTO. He specializes in building and growing big data and high value information businesses such as AdGreetz, EducationRefi, Infotrieve, LA411. 

As a technologist, Ariel has lead mobile, social, SaaS and enterprise projects for Disney, Intel, Edison and several startups.

 Ariel’s technical training began at Arthur Andersen and he is a UCLA alum. Ariel mentors startup founders via AmplifyLA and is committed to empowering youth via volunteering at Minds Matter and serving as a technical advisor to several foster youth initiatives, including the first White House hackathon.

Ariel Jalali

Kamrul Hassan

Chief Architect and Lead Engineer

As the only certified COBOL programmer in entire APEC region, Kamrul started out his career at Bank of Philippines Island (BPI) in 2000. He worked across some of Asia’s largest fintech companies as a lead engineer and chief architect. He joined Segala in 2004 as a senior engineer where he was instrumental in helping some of the UK’s biggest telco providers and digital agencies to build accessible websites and ads built in flash. He was also part of the compliance certification team that awarded compliant websites with the Segala Trustmark. After leaving Segala in 2011, he worked as startup CTO of Pandabed (Asian spin-off of Airbnb), which was acquired by Singtel. He also worked as technical consultant for Ayala Health arm during it’s foundation. Kamrul was the first Chief Architect for Compare Global Group, and creator of a financial comparison engine that powers more than a dozen financial comparison websites across the world today.



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